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Changes in Consumer Knowledge, Behavior, and Confidence Since the 1996 Print

PR/HACCP RULE EVALUATION REPORT: Changes in Consumer Knowledge, Behavior, and Confidence Since the 1996 PR/HACCP Final Rule

Source: Research Triangle Institute (RTI) for the USDA, FSIS

Published: September 3, 2002

Methodology: Used existing surveys, observation data, and consumer focus groups to measure changes in consumer knowledge, safe handling practices, and confidence since the PR/HACCP farm-to-table initiatives.

Summary: As part of this evaluation, RTI conducted a study to measure any changes in consumer knowledge, safe food handling practices (i.e., behavior), and confidence in the safety of meat and poultry since the PR/HACCP farm-to-table initiatives were implemented. It is noteworthy that although consumers report that they are more knowledgeable about food safety and have improved their safe handling practices, in reality, some consumers are still unknowingly practicing some unsafe behaviors. Although the self-reported use of some safe handling practices has increased, many consumers report in surveys and focus groups not following some recommended safe handling practices, such as using a food thermometer, safely handling leftovers, safely defrosting meat and poultry, and immediately discarding food that may be unsafe. Food thermometer use has increased since 1998, but additional improvements are needed. Many consumers do not use a food thermometer.

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