December 2003 – February 2004 Consumer Survey

Source: National Turkey Federation

Methodology: A consumer survey was conducted on the National Turkey Federation’s web site, eatturkey.com, to determine the trends in consumer holiday preparation. Additional questions were added to the previous year’s questions in order to grasp the changing attitudes of consumers. The survey was available to users visiting the site between Dec. 1, 2003, and Feb. 27, 2004. During this time period, the consumer area of eatturkey.com generated 123,023 user sessions. Of those users, 460 completed the survey, a 39 percent increase over 2003 (330).

Summary: Results related to food safety indicate that the majority of consumers (66%) use a thermometer to check if the turkey is done. However, that is less than last year, when 73 percent used a thermometer. Less (30%) checked both the turkey and stuffing and 38 percent didn't use a thermometer at all.

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