Summary: FINDINGS NOT YET AVAILABLE - This project will deliver consumer education on safe food handling practices to Latinos. Garden City, Kansas, with a 25% Latino population, provides an ideal environment Spanish language mass media stories and PSAs will be delivered via the local press and broadcast media. In addition, face-to-face education materials will be developed. Direct consumer education will be conducted by collaborating agencies and educators in the context of other food/nutrition programs for the at-risk and underserved in the Latino population. A pre- grocery store intercept study and a follow-up Computer Assisted Telephone Interview survey will provide data for benchmarking and for determining program effectiveness. Evaluation for this project will include both quantitative and qualitative methodologies and will be used for formative and summative purposes. The quantitative segment of the study will concentrate on the target audience of the project--Latino consumers in the Garden City area. The qualitative portion will focus on EFNEP agents as a group of experts. The purpose of both the quantitative and qualitative components of this project is to create an educational campaign appropriate for the Garden City area with transferability to other Latino communities.

Academic Affiliation: Kansas State University Research and Extension

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