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USDA FSIS FSES FTEC "Boomburbs" Communications Concept Testing |
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Source: The Baldwin Group, Inc. Methodology: After failed attempts at one-on-one interviews and mailings, special events were scheduled at Williams-Sonoma to recruit testing subjects. A total of 59 participants were interviewed in Hillsborough County, Florida. Summary: Social marketing analysis for the USDA's Food Thermometer Education Campaign (FTEC). More than half of the participants own a food thermometer. However, the majority of them do not use their thermometers on a regular basis, if at all. Many of these participants report using their thermometers while cooking a turkey or thick cut of meat, such as a roast. View the article Related Articles: |
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