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Snapshot of Consumer Behavior and Attitudes Print

According to a June 1998 consumer poll by the Food and Drug Administration, the number of people who identify the incidence of foodborne illness in the home has increased by almost 25% in the last five years. While it's encouraging that more consumers recognize the important role they play in preventing foodborne illness, people still have a lot to learn. Consider the following:

  • What do people consider to be the most important things to do in the kitchen to keep food safe from germs? 84% said washing hands/surfaces, but only 28% named cooking food properly, 23% said washing fruits and vegetables, and a mere 11% said separating, not cross contaminating. (Source: Food Marketing Institute, 1998)
  • There may be a gender gap: more women than men correctly knew to wash hands/surfaces (87% women, 74% men), but more men than women knew to cook food properly (33% men, 27 % women). (Source: Food Marketing Institute, 1998)
  • Only one-third of consumers know that ground beef needs to reach 160°F to ensure that bacteria is destroyed. The remaining two-thirds answered incorrectly 250°F (34%), 125°F (16%) or 90°F (9%). (Source: American Meat Institute, 1996) And why don't people know about the correct temperature? Because they're not using a thermometer. According to a recent poll, only 22% of consumers regularly use a thermometer when cooking roasts, 6% when cooking chicken and only 3% when cooking hamburgers. Additionally, only 47% of consumers own a thermometer. (Source: Food and Drug Administration, 1998)
  • And speaking of temperature, a direct observation of some consumers' kitchens revealed that 23% of consumers' refrigerators are too warm -- 45°F or warmer. The proper temperature for a home refrigerator is 40°F. (Source: Audits International, 1998)
 

fightbac.org, the website of the Partnership for Food Safety Education (PFSE), is a consumer food safety resource.  Get free downloads on safe food handling information from Fight BAC!®.

The Partnership for Food Safety Education saves lives and improves public health through research-based, actionable consumer food safety initiatives that reduce foodborne illness.

PFSE unites representatives from industry associations, professional societies in food science, nutrition and health consumer groups, the United States Department of Agriculture, the Environmental Protection Agency, the Department of Health and Human Services, the Centers for Disease Control and Prevention, and the Food and Drug Administration in an important initiative to educate the public about preventing foodborne illness.

   

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If you become ill from eating contaminated food, it is the last food you ate that made you sick.




 Institute of Food Technologists