The Partnership for Food Safety Education is committed to educating consumers on the four simple practices they can use to fight foodborne bacteria (BAC!) and reduce their risk of becoming sick. The Fight BAC!® campaign makes the messages accessible to everyone through positive, upbeat and empowering messages: - Information and graphics are consumer-tested, based on science and easy to follow. They bring Americans face-to-face with the problem of foodborne illness and motivate them to take action.
- Public opinion research and expert scientific and technical review are used to develop the messages which reach consumers through mass media, public service announcements, the Internet, point-of-purchase, and school and community initiatives.
- A national network -- consisting of public health, nutrition, food science, education and special constituency groups -- helps expand the reach of our message to all Americans.
|
Powered by