Although most consumers are concerned about food safety, many Americans today have inadequate knowledge about basic sanitation and food handling steps that can greatly reduce their risk of foodborne illness. To address this knowledge gap, the Partnership for Food Safety Education, a non-profit organization, launched a nationwide consumer education campaign called Fight BAC!® (bacteria). The goal of this campaign is to convey to consumers these four key practices:

• CLEAN:  Wash hands and surfaces often
• SEPARATE:  Don't cross-contaminate!
• COOK:  Cook to proper temperature
• CHILL:  Refrigerate promptly  

I am writing to you as a leader in our community to ask you to join with the Partnership in an exciting effort to educate the public about safe food handling.

Supermarkets provide the perfect place for consumers to learn these four steps to safe food handling. That's why the Partnership for Food Safety Education needs your help, not only in educating consumers but employees as well.

What can you do? The answers lie in putting Fight BAC!® materials to use - and now! There has never been a time when your role in educating consumers about safe food handling is more needed than today.

Thank you for your help.

Sincerely,

(Community Leader)