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Fight BAC! Featured as Part of McDonald's Home Safety Guide |
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Washington, D.C., September 24, 1999 - To provide important information on ways to keep the home safe, McDonald's today introduced Playing it Safe at Home, a special guide for parents and families. The guide focuses on three specific areas: food safety, fire safety and home safety.
To spotlight the importance of food safety, the McDonald's guide features Fight BAC!®, the Partnership for Food Safety Education's national public education campaign. Fight BAC!® is dedicated to reducing the incidence of foodborne illness and educating consumers about safe food handling. The campaign encourages consumers to practice four simple steps: Clean, wash hands and surfaces often; Separate, don't cross-contaminate; Cook, cook to proper temperatures; and Chill, refrigerate promptly.
The home safety guide will be distributed with McDonald's "Happy Meals" and is expected to reach approximately 12 million families during National Food Safety Education Month. Copies of the guide will be available as long as supplies last. Beyond.com® and drugstore.com® sponsored the guide.
"The Partnership is delighted to be a part of McDonald's home safety guide and to provide information to parents and families on how to handle food at home safely," said Sara Lilygren, senior vice president for legislative and public affairs for American Meat Institute, one of the Partnership's first members. "Many cases of foodborne illness happen at home so it is very important for parents and families to practice basic food safety when it comes to fighting bacteria and preventing foodborne illness."
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