Recent research observed consumers as they purchased and then brought home raw poultry products. At the store and at home, consumers demonstrated behaviors that could lead to cross-contamination of germs from raw poultry.  As an example, just 25% of consumers bagged their poultry selections at the meat counter.   Use of plastic bags provided at the meat counter reduces the risk of cross contamination in the grocery cart and at home. Don’t Wing It was developed based on this consumer research*.  The campaign supports consumers to modify behaviors at the store and at home.   The Partnership for Food Safety Education urges you to use the free retailer tools below to support your customers in reducing the risk of foodborne illness for themselves and their families.   Remember to use the hashtag #dontwingit so we can follow your great work to promote safe handling of poultry!

Downloads

• Activation Ideas – Retailer
• Science Behind the Messages
• Circular Ad 
• Poultry Bag Sign/Artwork
• Poultry Cooler Shelf Tag
• Email template 
• Blog Post 
• Infographic

Download These Consumer Handouts!