BAC Fighter collaboration urges consumers to stop rinsing chicken
Dr. Jennifer Quinlan brought together a team of BAC Fighters from Drexel University and New Mexico State University to set the record straight on one hot button topic. They’re telling consumers: “Don’t Wash Your Chicken.”
To the estimated 90% of consumers still rinsing chicken, this declaration comes as a shock. Most will ask, “But why not?”
The Don’t Wash Your Chicken campaign has that question covered.
Using humorous video mini dramas, cooking demos, and photo-novellas with recipe cards, the campaign clearly conveys to consumers the reasons that they shouldn’t wash their chicken:
1) Cooking to 165° Fahrenheit kills the bacteria
2) Washing actually spreads the germs all around your kitchen
For any skeptics, the video mini dramas feature “germ-vision” overlays, giving viewers a visual of the slimy, green, germ splatters that will most likely result if they opt to rinse their poultry.
To soften the blow for many veteran rinsers, the campaign also reminds them that removing the rinse step actually makes cooking chicken easier and simpler. Changing behavior is not to so bad after all!
All of these education materialas are available and able to be downloaded at the website: http://drexel.edu/dontwashyourchicken/Videos-Photo-novellas/Overview/
Thank you Drexel University, New Mexico State University, and the USDA on this wonderful work to Fight BAC! ®