Don’t Wing It Retailers

Recent research observed consumers as they purchased and then brought home raw poultry products. At the store and at home, consumers demonstrated behaviors that could lead to cross-contamination of germs from raw poultry.  As an example, just 25% of consumers bagged their poultry selections at the meat counter. Use of plastic bags provided at the meat counter reduces the risk of cross contamination in the grocery cart and at home. Don’t Wing It was developed based on this consumer research*. The campaign supports consumers to modify behaviors at the store and at home. The Partnership for Food Safety Education urges you to use the free retailer tools below to support your customers in reducing the risk of foodborne illness for themselves and their families. Remember to use the hashtag #dontwingit so we can follow your great work to promote safe handling of poultry!


* Don’t Wing it is based on research supported by USDA/NIFA through Grant No. 2012-68003-19606, entitled “Development and evaluation of science-based messages to improve consumers’ storage handling and preparation of poultry and poultry products.” This project was conducted by Tennessee State University, Kansas State University, and RTI International, Dr. Sandria Godwin, Director.