Doctors Yaohua (Betty) Feng and Christine Bruhn of the University of California, Davis will share the results of their research behind this powerful behavior change tool and its use in outreach to high-risk populations. They will also provide curriculum ideas and take-home activities to strengthen correct food safety behaviors.
Positive Deviance is based on the observation that in every community there are certain individuals whose uncommon practices enable them to find better solutions to problems than their neighbors or colleagues, despite having access to the same resources.
Positive Deviance practitioners identify and highlight these best practices and promote them within the community or group. The presenters will highlight the ways in which this approach can improve your outreach.
Click here to explore takeaways from the the 2014 Consumer Food Safety Education Conference.