Events

2018 Behavior Change Webinar Series
for Food Safety Educators

Behavior change is not easy. If it was, we would all exercise regularly and eat healthy. And even when we know something might be the right thing to do, we don’t always do it. Learn how you can help change food safety behavior through this four-part webinar series presented by the Partnership for Food Safety Education in conjunction with the Social Marketing Association of North America. The first three webinars will walk through different behavior change disciplines. The last webinar will bring all the speakers together to talk about the similarities and differences between the different disciplines.

Using Community-Based Social Marketing to Change Behavior
*CEUs available from ANFP, CDR, NEHA and CPH-CE*
We’re human. Our actions are influenced by peer pressure, personal motivations and values, convenience, cost — and the list goes on! By understanding the benefits a behavior might bring and any barriers that may stand in the way, social marketers can implement more informed and effective campaigns. A successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies. On this first webinar of a four-part Behavior Change series, the Partnership for Food Safety Education, with guest Kelley Dennings of Action Research, will bring you tools and strategies to advance food safety behavior change.
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Using Behavioral Economics to Change Behavior
*CEUs available from ANFP, CDR, NEHA and CPH-CE*
Behavioral economics studies the effects of psychological, social, cognitive and emotional factors on the decisions of individuals. Put simply: It helps us understand why people behave the way they do. The three main prevalent themes of behavioral economics are heuristics, framing and market inefficiencies. During this second webinar of a four-part Behavior Change series, the Partnership for Food Safety Education, with guest Richard Mathera of Common Cents Lab, will give you an overview of behavioral science and some of its food safety applications.
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Using Design Thinking to Change Behavior
*CEUs available from ANFP, CDR, NEHA and CPH-CE*
Design thinking is a method for practical yet creative problem solving. Put simply: It revolves around a deep interest in developing an understanding of the people for whom you’re designing products or services. This method uses tools and techniques like prototyping, ideation and user-centered design. During this third webinar of a four-part Behavior Change series, Alexandra Bornkessel of RTI International will give you an overview of design thinking and some of its food safety applications.
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Pulling All the Behavior Change Ideas Together
*CEUs available from ANFP, CDR, NEHA and CPH-CE*
We’ll bring back our three panelists for an overview of the behavior change disciplines, then engage in moderated discussion — with audience participation — on the topics of research, strategy development and evaluation. This discussion will be moderated by Dr. Christine Prue, associate director for behavioral science with the Centers for Disease Control and Prevention.
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Webinar Recordings
Did you miss a webinar hosted by the Partnership for Food Safety Education? Access our past webinars here!

2019 Consumer Food Safety Education Conference

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Past Conferences

2017 Conference
2014 Conference