PFSE Recognized by 2023 ACE Critique & Awards Program


The Partnership for Food Safety Education (PFSE), along with Drexel University and New Mexico State University, was recognized for the “Don’t Wash Your Chicken” educational campaign by the Association for Communication Excellence (ACE). The new campaign won the gold award in the Paid Social Media Campaign category for ACE’s 2023 Critique & Awards Program.

The Critique & Awards Program is an annual event geared toward providing members with professional critiques of their work and recognizing those who have done an outstanding job.

Launched in 2022, “Don’t Wash your Chicken” is a national campaign aimed at households preparing and cooking raw chicken at home, and informed by research from Drexel University.

This program features four animated videos to help home cooks stay healthy while preparing and cooking raw chicken.

Aimed to reach a younger audience, the videos provide surprising, catchy food safety messages to grab the audience’s attention.

A special toolkit for educators contains the animated videos, social media messages, and social media graphics.

View all of the ACE Critique & Awards Program winners on the Association for Communication Excellence website.