Expertise of the Collective, Shelley Feist, Executive Director, PFSE
No other factor is as critical to the Partnership for Food Safety Education’s commitment to excellence as is structuring opportunities for input and engagement of our public and private sector stakeholders.
The Partnership’s process for content development relies heavily on collaborative input to ensure accuracy, a strong basis in science, and comprehension by consumers.
The Partnership engages people in a way that allows for confirming facts, as well as for gathering experiences and challenges related to communicating with the public on health and food safety topics.
As we work now on a refreshed effort to communicate with consumers about safe handling of fresh produce, the Partnership has structured a process that allowed us to hear from food safety educators in the field, from scientists, and from communications and consumer affairs professionals. This input is forming our approach to developing a new outreach campaign.
An online survey helped us learn how 550 BAC Fighters have used the Six Steps to Safer Fresh Fruits and Vegetables and their use of various media in getting out their messages. Convenings of science experts, communications experts and retailers have led to specific recommendations for updates to basic safe handling practices and identified how important information might be made more accessible to consumers.
Collaboration among stakeholders from inside and outside government was the basis of the Partnership’s creation in 1997, and remains fundamental to its mission.
If you are interested in getting involved in efforts to protect consumers of all ages from foodborne illness please contact us at fightbac.org.