Recent research observed consumers as they purchased and then brought home raw poultry products. At the store and at home, consumers demonstrated behaviors that could lead to cross-contamination of germs from raw poultry.  Based on this research, BAC Fighters are urged to work with consumers on Don’t Touch and Check Temp for safe poultry handling. Target audiences for Don’t Wing It are parents of young children, and older adults. We’ve created many free tools for reaching these important audiences. Don’t Wing It makes it easy for you to build safe poultry handling into your consumer outreach programming! Remember to follow and retweet @Fight_BAC for reminders about why the safe handling of raw poultry is so important to good health.

Downloads

• Activation Ideas – BAC Fighter
• Science Behind the Messages
• Email template
• PowerPoint for BAC Fighters
• Blog Post
• Infographic
• Other Resources, Poultry Safety
• Don’t Wing It Logo
• Don’t Wing It Logo with Tagline

Want more science behind Don’t Wing It?  Download these research 1-pagers

• Research 1-Pg. Consumer behavior when shopping for and storing poultry may result in cross-contamination.
• Research 1-Pg. Recipe modification improves food safety practices during cooking of poultry.

* Don’t Wing it is based on research supported by USDA/NIFA through Grant No. 2012-68003-19606, entitled “Development and evaluation of science-based messages to improve consumers’ storage handling and preparation of poultry and poultry products.” This project was conducted by Tennessee State University, Kansas State University, and RTI International, Dr. Sandria Godwin, Director.